We just finished up this nice little spot for St Lukes which we had to create some stylised CG human organic stuff which included a beating heart and some firing brain synapses.
Our concept guys started working on the idea for each to establish the desired look for both.
CCVFX EP Chris Allen notes "The brief was to have a look that wasn’t too photorealistic as it would probably look more freakish than beautiful and not hit the right notes. So went almost all the way there and then started stripping it all back, removing sinews and gory looking bits and then simplifying some of the textures until we had something that looked aesthetically nice to look at. Once this was locked off, our CG team took into their hands and made it all happen”.
Agency: St Lukes