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Ministry of Health

Employing the metaphor of the human body as a finely honed machine, CherryCherry VFX was commissioned by production company 'Made in Saudi' to produce four full CG spots for the Saudi Arabian Ministry of Health.

 

Each film focuses on a particular organ of the body- heart, lungs, stomach and pancreas. After conceptualising the design of the machines and the stylised look of the organs, our team got to work building the complex clockwork environments and devising thrilling camera motions, detailing the dramatic degradation of each organ due to bodily neglect and bad lifestyle decisions.

 

The films each end on a positive note, delivering the main message that it's not too late to change bad habits and make the move towards a healthier lifestyle.

Credits

Production Company: Made in Saudi

Directors: Nico Cotta & Tony Landais