Nivea
We created CG neon signs for half of the commercial. It wasn’t possible to create all of the neon signs in camera so we were able to offer a CG solution. We created five CG signs which we lit with reference from in camera neon and then tracked them in. The great thing about having done them in CG is we could control turning them on and off. This helped greatly in emphasising certain messages that the neon signs were representing. Along with the signs and a beautiful grade Nivea looked visually striking and something we are very proud of.
Credits
Director: Has Emanuel
Production Company: Mad Cow Films
Producer: Peter Chambers / Jonas Blanchard
Agency: FCB Inferno
Agency Producer: Charlie Coombes
Post: Cherry Cherry VFX
Post Production Producer: Abby Holland
VFX Supervisor: Hugo Saunders
2D Artist:Giles Hicks
3D Lead: Jamie White
3D Artist: Danphe Westelynck