Following last year's success of Lowe Istanbul’s spot, ‘Dreams' for Turkish Airlines, they have once again delivered the goods with this years follow up film, ‘Don’t Give Up’. Loaded with similarly large doses of charm, childhood innocence, beautiful performances, stunning photography and nods to local customs, Don’t Give Up hits cinema screens across Turkey today to promote the opening of Turkey’s newest airport, Ordu-Giresun, which has been built entirely on the sea.
Set in the Black Sea region of Turkey (where the locals famously communicate over long distance with each other by whistling), Don’t Give Up follows the story of an aspiring young goal keeper, Ilyas, who is terrified of heights. On hearing the news the football team he plays in will be flying to their match in the finals, Ilyas get’s visibly upset with the prospect of having to fly in a plane and runs off.
Determined that Ilyas makes it to the finals, his sister comes up with various methods of helping him overcome his phobia. The story ends with a triumphant Ilyas making it onto the plane just in the nick of time and being warmly welcomed by his cheering coach and young team mates.
CherryCherry’s work included creating digital matte paintings and set extension.
The Grade was done at CherryCherry Istanbul by Yucel Kurtul
Agency Producers: Tuğrul Karadeniz, Ahmet Uygun
Creatives: Erdem Suyolcu, Emine Aydın Evirgen, Emre Koç
Creative Director: Can Faga
Director: Levent Semerci
Producer: Sadık Ekinci
DOP: Olcay Oğuz
Editor: Suphi Uzun
VFX & Grading: CCVFX
VFX Supervisor: Tony Landais
Producer: Sezen Akpolat
Colourist: Yucel Kurtul