Vax - What Lies Beneath

For Vax we were tasked with portraying the grimy truth of what really lies beneath your carpets. Using CG CherryCherry made two worlds; a world of close up carpet fibres and also a microscopic world of bacteria to promote the awesome cleaning power of the Vax Platinum carpet washer.


Agency: Big Dog

Director: Matt Westrup

Producer: Amanda Lowett 

Production Company: Joyrider 

Post Production: Cherry Cherry VFX

Colour: Kenny Gibb 

3D Lead: Jamie White & Oscar Hill

VFX Supervisor: Hugo Saunders